Bella Ballet
World-class dance instruction for children ages 2–6
Where it all began. Tutus, tiaras, and fairytale-themed classes that turn first-time toddlers into lifelong dancers — and proved the enrollment systems that became Enrollio.
About Enrollio
We didn't build software. We built a studio that needed one.
Enrollio is the Studio Operating System that grew out of a real dance studio — the exact system Brad and Hope used to scale Bella Ballet from 300 to over 1,300 students.
How it started
Enrollio was built inside a working dance studio
Before Enrollio was software, it was a survival kit. Hope Macdonald started Bella Ballet with a handful of little dancers in pink tutus and a love for teaching — not a background in running enrollment funnels.
As the studio grew, the admin grew faster. Inquiries arrived from forms, DMs, and texts that never made it into one place. Families fell through the cracks. Hope and Brad were working harder every season and still hovering around 300 students.
So they stopped trying harder and started systemizing — building one connected system to capture every lead, follow up automatically, and show exactly what was working. That system took the studio past 1,300 active students. Other studio owners wanted it, so they turned it into Enrollio.
- 2014
Bella Ballet opens its doors
Hope Macdonald starts a single ballet studio for kids ages 2–6, teaching tutus-and-tiaras classes in one small, very pink room.
- 2021
Stuck at ~300 students
Leads slipped through the cracks, parents ghosted after trials, and enrollment lived in spreadsheets and inboxes. The problem was never marketing — it was leakage.
- 2022–2023
Systemizing instead of hustling
Brad and Hope rebuilt the studio around three systems: capture every lead, follow up instantly, and track what actually works. Growth became predictable.
- 2024
1,300+ active students
The same connected system now runs daily without micromanagement — and the Empower program expands Bella Ballet to older dancers across new disciplines.
The founders
Brad & Hope Macdonald
Hope ran the floor — teaching classes, talking to parents, and feeling every missed lead and no-show personally. Brad obsessed over the systems behind the scenes: where students came from, why families enrolled, and how to make follow-up happen without anyone remembering to do it.
Together they turned a stuck, spreadsheet-run studio into a predictable, systemized one. They didn't build Enrollio to sell software — they built it because they needed one place for leads, enrollments, and communication, with real visibility into growth.
Everything they learned running a 1,300-student studio now lives inside Enrollio.
The studio behind the software
Still a real studio, still running on Enrollio
Enrollio isn't theory from a software team. It's the system that runs Bella Ballet and Empower every single day.
Empower by Bella Ballet
Older dancers, every style
As students grew up, so did the studio. Empower extends Bella Ballet into hip-hop, contemporary, jazz, and lyrical — keeping families enrolled for years, not seasons.
Ready to fill your classes without running yourself into the ground?
Book a 15-minute Studio Systems Call and see exactly how Enrollio runs your enrollment, communication, and payments in one place.